Written by Aarón Nava / @publicistaaron / reading time: 2 minutes.
Thank you for stopping by. For so long, I wanted to share with you, four great technics that will help you organize and structure your monthly social media calendar.
Creating content that matters can be overwhelming and it takes a lot off time and effort to put it together. I had to think about this entry for a week, before writing the first draft. And sometimes, that doesn’t mean it’s going to work, that’s why, I gathered four qualities or actions that may help you fill in the gaps while facing creative challenges. Just to be clear, there are more abilities that a content marketer needs to master, this are just my personal favorite. Storytelling is an absolute must during the entire process.
- Recycle: Imagine a piece of content has worked terrifically!, whether it’s a blog post, infographic, video or any other format. It made your audience engage and talk about your product or service. The recycling technic simply consists in re-posting that same piece of content. A word of advice: this must be used with discretion, it probably won’t have the same effect as it did the first time you publish it. Timing is important, and whatever you do, don’t just re-post everything you did in the past, just for time saving sake, people might think you got lazy.
- Repurpose: the art of transforming a piece of content to another format, with additional information about the same theme or subject. Example: a video about 5 types of healthy food might transform into a blog post with an additional 5 tips on healthy food.
- Create: the process of researching, focusing on your buyer persona, buyer’s journey, and clients needs to produce a piece of content exclusively for your brand.
- Curate: the time and money saver. This consists in researching and consuming content already posted on the internet. Choosing the ones that resonate with your audience, brand, and content strategy. This has an amount of advantages, since it humanizes your brand, it invites people to participate, it saves money, and efforts. Another word to the wise: keep it educational and don’t claim it as your own, make sure to mention who created it, always.